ROI Calculator
Estimate the gross revenue impact of one booked call using your average monthly revenue per client, average retention, and close rate.
Current estimate
Based on gross revenue and a fixed $200.00 cost per booked call.
Model your booked call economics.
Use your real averages for the most credible estimate.
Sample benchmarks
Load a benchmark, then customize it.
Average monthly gross revenue from one closed client.
How long a typical client stays with you.
Fixed in this model so the estimate stays consistent.
The percentage of booked calls that become paying clients.
Assumptions behind this estimate
Uses gross revenue, not net profit.
Assumes your retention and close rate are realistic averages.
Assumes a fixed $200.00 cost per booked call.
Does not include fulfillment costs, overhead, or labor.
Does not account for churn variability beyond the retention input.
Estimated ROI per booked call
Above break-evenBased on gross revenue and a fixed $200.00 cost per booked call.
Client Lifetime Value
$6,000.00
Average monthly revenue x retention
Expected Revenue per Booked Call
$1,200.00
Lifetime value adjusted by close rate
Net Return per Booked Call
$1,000.00
Expected revenue minus booked call cost
Break-even Close Rate
3.3%
The close rate needed to cover your booked call cost
How this estimate works
Estimate client lifetime value
Average Monthly Revenue per Client x Average Client Retention
Estimate revenue from one booked call
Client Lifetime Value x Close Rate from Booked Calls
Estimate ROI
(Expected Revenue per Booked Call - Cost per Booked Call) / Cost per Booked Call
Close-rate sensitivity
Use this to pressure-test the model at different close rates.
We will walk through your numbers, pressure-test the assumptions, and give you a more tailored forecast for your business.